BrandSpotlightAs a mom I find it so overwhelming shopping for my kids clothes! I have both a son and a daughter and it seems like every two seconds there is some fun new brand that I want to try popping up on Instagram or Facebook! There’s just too much to choose from! I suppose that’s a good problem to have. While most of my mommy friends and I seem to all still shop at out staple big box brand companies, I do see many moms supporting up and coming brands especially those created by parents for parents.

While doing my normal Facebook scroll I came across a really cool advertisement filled with bright colors touting basics that played well together for a company called Primary.com. I clicked the ad and when I checked their site I fell in love. Simple clothes, bold colors, no lions, no characters, no funny words, just fun, colorful goodness. Now don’t get me wrong, I love the ultra kiddie, standard silly statement pieces but I find when looking for something without all the extras, it’s usually in black or white, not these “brilliant” colors as they put it.

the-baby-footie_pool_P the-cargo_slate-blue_P the-reversible-sundress_raspberry_P

The site boasts sizes 0 months to 12yrs and features all the footies, rompers, bodysuits, cargo pants and PJ’s you could ever want in both boys and girls. The story on the site states that the creators were two moms, that couldn’t find what they needed for their children at reasonable prices, and the team boasts some impressive stats with both creators associated with some heavy hitting brands like, Diapers.com, and Baby Einstein. They also have adorable children modeling the clothes!

I plan on making an order to see if the quality matches the look, which I don’t doubt, and I can’t wait!

Have you tried Primary.com? What was your experience? What are some of your favorite independent brands for kids clothes? Comment below!

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