By now we’ve all heard that socialite, Kim Kardashian, and boyfriend, superstar rapper Kanye West, welcomed their baby girl on June 15th, a few weeks before Kim’s original due date. The newborn named, North West aka Nori, has already garnered a ton of media coverage based on her name alone.

There was a great deal of speculation concerning the baby’s name prior to her birth. “K” names such as Kaidence were said to be the forerunners in the name choice, and even the name North floated around for some time though Kim quickly denied it at the time. The name choice left quite a few people scratching their heads as to the meaning and had social networks buzzing with debates on whether or not the name was cool and quirky or just weird and lame.

The couple reportedly has a very good reason for naming the baby North West and it has nothing to do with cornering the market on road maps or travel apps. North, is said to be a metaphor for “up.” An insider explained that the name was more “inspirational than directional.” The power couple apparently has explained to their friends that there was nothing higher than North reportedly stating, “What’s North of North? Nothing.” The insider goes on to explain that the pair look at their new addition as their “North Star.”

In keeping with the celeb trend of unique baby names, Kimye definitely doesn’t disappoint. Love it or hate it we are sure to see a ton of baby *North’s* born in the coming months.

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